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Writer's pictureThe African Village Girl

VICTORIA KIMANI: MAYBELLINE'S IT GIRL 2018


On Monday, 27th September 2018 ,Victoria Kimani couldn't wait to share with the world her big announcement. In an excited tweet she broke the news of her huge endorsement she just bagged with the American Cosmetic company, Maybelline.


My first Endorsement deal guys! I’m so glad to finally announce that You are looking at The new face, the IT GIRL (Brand Ambassador) for MAYBELLINE NY - 🇰🇪Kenya Indeed... AFRICA to the World! This is such an honor and a beautiful crowning for me because well.... if you know me, you know that I LOVE MAKE UP and a good face beat !! And When it comes to my dreams .... I am known to MAKE IT HAPPEN! Regardless of language, location, time, Rules, obstacles and hurdles that I face... nothing can stand in the way of A girl on a Mission! #Maybelline Thank you to my namesake in Kenya for fighting for me!!! #blackgirlmagic by @azustudios

Maybelline was a US based family-owned company up until 1996 when it was acquired by L'Oreal- the French cosmetic giant. L'Oreal has not only penetrated the Western markets but very much our own Million dollar Beauty Industry, using buyout as a strategy to reach the middle-class consumers. With Nice & Lovely under L'Oreal, Maybelline-New York has been available in stores all over from Thika-Bondo since 2016 when it was launched here in Kenya.


Victoria Kimani joins in the bandwagon of celebrities and big names like Gigi Hadid, the first male face- Manny Gutierrez and our own Muthoni Njoba to be the face Maybelline. Chatting with The African Village Girl, Victoria said " Feels great!Awesome accomplishment for Kenyan art."


Working on it for over a year, the China Love songstress and a make-up lover with a make-up artist (MUA) experience, is now the -It girl! Sharing her gratitude on social media: This is such an honor and a beautiful crowning for me because well..if you know me you know that I LOVE MAKE-UP and a good face beat!! And when it comes to my dreams... I am known to MAKE IT HAPPEN! Regardless of language, location, time,rules, obstacles and hurdles that I face...nothing can stand in the way of A girl on a Mission! #Maybelline



If you truly do know her, you know she comes to serve and not play! She totally took me through the winter in Nairobi, dubbing her my Winter Queen.




Salut, Victoria Kimani for taking Kenyan art to the world!

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