If you are living under a rock Pace Africa is an innovative start-up founded in 2017 by Larry Liu, a Chinese aerospace major and Kenyan video director JBlessing that came up with high-end quality entertainment products like the pace headphones and earphones. In the future, there are also looking to venture into sports with digital shoes!
On the 25th of February, Sauti Sol and Pace Africa went ahead and introduced the PaceSol earbuds which deliver unrivalled sound quality, packaged in comfortable, easy to wear, water-resistant, Bluetooth buds, that are trendy, durable and affordable, into the market after the prior announcement of their partnership on the first day of the month. The brand partnership just fits perfect into Pace's mission of providing authentic audio quality products into the East African market. The first of its kind and to anticipating many more quality audio and wearable tech products.
“Pace is pursuing more sustainable partnerships rather than promotional campaigns. To that end, we want our Partners to participate in the creative and designing of products. This partnership with Sauti Sol is a dovetail as we share the same value and passion for delivering meaning experiences. Therefore, we know that our fans and consumers will enjoy the Pacesol experience.” J Blessing, C.E.O, Keep Pace Africa Limited.
The product is the love child of the band’s love for great audio and Pace’s expertise in manufacturing brilliant audio hardware. Whereas this partnership is a celebration of what African brands can achieve through collaboration. Coupling Sauti Sol and Sol Generation’s mantra of D.O.P.E (Discipline, Order, Passion and Excellence) and Keep Your Own Pace of Pace, the purpose of the product is to inspire Africans to make their moves in a dope way while powered by our music, enjoyed through our product.
“We wanted to create a product that sums us up as a group, part lifestyle, part activewear and part musical excellence.” Bien of Sauti Sol. “PaceSol is a product you can use anywhere and look good, and not compromise on your listening experience.” Chimano of Sauti Sol.