Struan Grant Ralph, The Global Brand Ambassador for the World’s Most Awarded single malt Scotch whisky, Glenfiddich, officially unveiled the exquisite expression that is the Glenfiddich 21 Year Old to the Kenyan market on the 13th December 2018, Nairobi, Kenya.
His second visit was aimed at showcasing the award-winning expression, delighting whisky enthusiasts as well as engaging with the bartending community. His visit commenced with a master class and deconstruction tasting for a selection of Nairobi’s elite bartenders and mixologists. However Struan’s main focus of his visit was to host a Glenfiddich tasting experience at The Capital Club for a selection of single malt enthusiasts and lovers; guests were taken on a tasting journey through the different expressions of Glenfiddich, leading to a decadently themed Glenfiddich 21 year’s immersion and a high-energy evening where guests were immersed in a spectacular brand experience at the Trademark Hotel, Village market.
The unveiling came at an opportune time since imported spirits are enjoying double-digit growth rates. According to the International Wines and Spirits Reports 2016-2017, whisky is Kenya’s hottest alcohol category. Scotch growth is at 26%, with Glenfiddich at the helm. Single Malt Scotch whisky also doubled its volumes as it garnered a reputation as the astute whisky drinker’s choice.
Struan noted: ‘The Kenyan market is rapidly becoming a focus market for us at Glenfiddich, we feel confident a Single Malt like Glenfiddich 21 years will continue to excite our consumers as we continue to bring the World’s Most Awarded whisky to this great country.’
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.
The multi-award winning Scottish golden liquor is remarkably crafted with American and European casks for 21 years and four months in Gran Reserva American casks containing Caribbean rum from Glenfiddich distillery. This coats the gold liquid with a peppery taste and a touch of smoke, oak, lime and ginger spices. It has an intensely sweet aroma that is fruity vanilla and floral with hints of banana, figs, rich toffee, new leather and it leaves your mouth with a warm, soft, brisk, vibrant and drying spicy tastes.
The guests at the Trademark Hotel were completely taken away with the Scottish reputable brand-Glenfiddich 21 years and Struan charming personality as the lovely evening sped away sipping to the Scottish spirits raised in Scotland and roused by the Caribbean.
